How Should Presales Leaders Prioritize Tooling Investments?

June 23, 2022

Much has been made about the venture capital flooding the presales market and the increasing opportunity for tech companies to scale the presales operation through automation. But what exactly is the presales solution landscape, and is there really an emerging “Presales Tech Stack”?

The answer is YES!

As part of their Scaling Presales Webinar Series, Consensus had Chris White and I on to discuss our recently released Presales Buyers Guide, in which we defined five subcategories of presales automation and tooling.

In this webinar, we talk about those categories, the problems they address, the benefits that companies are realizing, and help everyone make better sense of the emerging Presales Tech Stack and landscape.

This session was originally presented at Demofest 2022

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