News Release: Presales Mastery Partners with Great Demo! on Innovative Coaching Program

TORONTO, July 21, 2021 — Presales Mastery is pleased to announce that we have partnered with Peter Cohan and Great Demo! to offer an innovative new coaching program for Great Demo! Workshop graduates.

Retention of even the best sales training can wane over time if not regularly practiced and reinforced.  Presales Mastery’s Great Demo! coaching program reiterates and builds on the concepts learned in Great Demo! Workshops by evaluating and coaching participants on their use and execution of Great Demo! practices in demos to actual prospects. In doing so, clients both protect and augment their training investments.

Peter and Great Demo! are synonymous with demo and presales excellence, and as a Great Demo! Certified Coach, I’m pleased to be able to help Great Demo! Workshop graduates achieve superior execution of the Great Demo! methodology in a personalized 1-on-1 format.

For more information, please visit the Presales Mastery Partners page.

About Presales Mastery

Presales Mastery helps B2B software companies deliver better demos to win more business. Our personalized demo delivery and execution coaching improves deal progression and win rates, provides better insight into rep performance both individually and across the team, frees up sales leadership time to focus on opportunity management and other priorities, and improves cross-team learning.


For more information about Presales Mastery, please call Kerry Sokalsky at 1-416-822-2011, email, or visit

About Second Directive/Great Demo!

Second Directive has been helping software sales, presales and marketing organizations improve their results and processes since 2003, via Workshops, Seminars, Webinars, Coaching, Keynotes and other events delivered around the world to thousands of participants.

They help software companies:

  • Recognize when demos aren’t getting the job done – or need to improve
  • Implement processes and tools to improve results
  • Sustain those improvements as clients grow and change

Much of their business comes from further engagements with existing customers and direct referrals.  Their customers report remarkable, tangible results immediately following an event and on a sustained basis over years.


For more information about Great Demo!, please call Peter Cohan at 1-650-631-3694, email, or visit

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