MarketingSpark Podcast with Mark Evans

Mark Evans of MarketingSpark and I sat down for a conversation about how Marketing can and should impact demos, covering topics including:

✅ The importance of storytelling within the demo process and how marketing can capture and help tell stories that resonate.
✅ The idea of demos being an integral part of how marketers are assessed
✅ Why companies need to gather information about prospects before they click on “Ask for a Demo”
✅ The role and value of self-demos, particularly demos that are personalized and assembled on the fly.
✅ Whether and how demo requests should be integrated within a marketer’s KPIs.

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