Peter Cohan is the founder and principal of The Second Derivative and the Great Demo! methodology, focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations. He has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. He has also been, and continues to be, a customer.
About Second Directive/Great Demo!
Second Directive has been helping software sales, presales and marketing organizations improve their results and processes since 2003, via Workshops, Seminars, Webinars, Coaching, Keynotes and other events delivered around the world to thousands of participants.
They help software companies:
- Recognize when demos aren’t getting the job done – or need to improve
- Implement processes and tools to improve results
- Sustain those improvements as clients grow and change
Much of their business comes from further engagements with existing customers and direct referrals. Their customers report remarkable, tangible results immediately following an event and on a sustained basis over years.