News Release: Presales Mastery Expands into Asia-Pacific, Welcomes Alvin Tanhehco as Vice President

TORONTO, March 10, 2021 — Presales Mastery (PM) is pleased to announce our expansion into the Asia-Pacific region with the opening of our Hong Kong office, and welcome Alvin Tanhehco as head of the company’s APAC operations. 

Alvin joins Presales Mastery with a successful track record of over 20 years in technology sales and consulting.  He will be responsible for developing new business relationships, promoting Presales Mastery services and ensuring overall client satisfaction in the region.  Alvin is an accomplished sales leader with extensive knowledge of presales delivery and enablement. 

“The opening of Presales Mastery’s new Hong Kong office is an important step in expanding our reach as a global leader of B2B presales and demo coaching,” said Kerry Sokalsky, President of Presales Mastery.  “Alvin brings a wealth of experience and expertise in sales and presales leadership in Asia-Pacific that will provide our clients with unique coaching perspectives, and allow us to better serve our international clients and local market needs.”

About Presales Mastery

Presales Mastery helps B2B software companies deliver better demos to win more business. Our personalized demo delivery and execution coaching improves deal progression and win rates, provides better insight into rep performance both individually and across the team, frees up sales leadership time to focus on opportunity management and other priorities, and improves cross-team learning.


For more information about Presales Mastery, please call Kerry Sokalsky at 1-416-822-2011, email, or visit

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