Demo Engineering Considerations
May 24, 2021
Demo engineering encompasses the creation, delivery and support of demonstration environments and assets to support presales and other internal and external groups that leverage product demos. By using a dedicated team to create and […]
Manage Your Time with a Parking Lot
March 30, 2021
Managing your time during a demo can make a huge difference in your audience’s perception of how a meeting went.
In this short video, I’ll introduce a simple tip called a […]
Demo Tip of the Week
March 24, 2021
The struggle is real: how to get, and keep, your prospect’s attention in remote meetings?
There’s a very simple, yet scientifically proven, technique to both capture and retain everyone’s attention: Use their names.
News Release: Presales Mastery Expands into Asia-Pacific, Welcomes Alvin Tanhehco as Vice President
TORONTO, March 10, 2021 — Presales Mastery (PM) is pleased to announce our expansion into the Asia-Pacific region with the opening […]
Which Solution Had That Pretty Green Chart?
For buyers, software evaluations can sometimes mimic the onslaught on an endless news feed where its hard to remember anything beyond the latest sensational story. A while ago, I was evaluating the remarkably fragmented […]
After The Demo, Make Sure You Do This One Thing
You’ve just finished a long demo with a prospect and you feel it went great. The audience was participating the whole time, they agreed to another follow-up demo in the future, […]
Demo Tip of the Week
In sales we get limited opportunities to meet with, and impress, key decision makers, yet many demo professionals mishandle situations where executives join their meeting mid-stream.
In this video, we discuss how to effectively handle the executive […]
People Judge a Book by its Title
How we describe ourselves, and how others describe us, can go a long way to influencing how we are perceived. Consider some politicians’ affinity for attributing derogatory nicknames to their opponents and adversaries. For […]