Demo Engineering Considerations
Demo engineering encompasses the creation, delivery and support of demonstration environments and assets to support presales and other internal and external groups that leverage product demos. By using a dedicated team to create and maintain reusable and bespoke demo assets, the presales team has considerably more bandwidth to support field-facing activities.
Most organizations can benefit from a demo engineering function in some form, but there are a number of factors to consider when determining the appropriate size and make-up of that team. This LinkedIn Article explores those considerations in detail.