Meet the Team
The President of Presales Mastery, Kerry has over 15 years of presales and sales enablement leadership experience at both dynamic software startups and Fortune 50 firms. Kerry founded Presales Mastery to address the need for personalized demo enablement that pre-packaged training programs can’t deliver.
As Varicent Software’s first Presales Consultant and Presales Director, Kerry was an integral part of helping Varicent Software’s meteoric rise from 2005 startup to being named the fastest growing software company in North America in the 2010 Deloitte Fast 500. After Varicent’s acquisition in 2012 by IBM, Kerry tripled the size of the Presales team in just 6 months, onboarding, training, and managing individuals spanning over 20 countries across 6 continents.
Kerry is an accomplished demo coach, bringing his clients both first-hand demo experience, having delivered over 1,000 custom enterprise demos over his career, along with a breadth of management and enablement perspectives, having led global presales and sales enablement teams at multiple organizations.
Kerry is also the Co-Author, along with Chris White, CEO of Tech Sales Advisors, of the Presales Buyer’s Guide, the definitive source of information on the Presales solutions marketplace and the vendors serving Presales organizations. The Guide, which was released on April 18, 2022 and is free to access, covers over 30 vendors across the categories of Presales Management & Oversight, Presales Opportunity Execution, Demo Automation, Response & Knowledge Management, and Presentation & Data Solutions.
Kerry is the Co-Founder of Sales Engineers of Toronto (SETO), the Toronto chapter of SE Nation. SETO is the premier community for Presales professionals, leaders and those aspiring to join the profession in the Greater Toronto Area. We hold regular events to connect people that work in and share a passion for Presales and provide a friendly and inclusive platform to network, learn and share expertise.
Alvin started his presales journey through a company called Callidus Software (later acquired by SAP). He immediately fell in love with the role, seeing it as a natural extension of his interest in technology and passion for sales. This realization eventually led him to move to Hong Kong where he started a branch office for Callidus serving the APAC region.
In 2008, Alvin joined Varicent to be a part of Kerry’s amazing presales team. After IBM acquired Varicent in 2012, he served as Kerry’s Asia-Pacific Regional Presales and Sales Enablement Leader, managing a team of presellers across most countries in Asia-Pacific as well as far-flung regions such as Latin America and Africa.
In his most recent corporate role as the VP of Revenue at professional services firm RGP, he worked to introduce solution selling to the firm. Working with close to a dozen solutions providers ranging from Data Analytics and Cloud services firms to Robotic Process Automation (RPA), Business Intelligence (BI) and Business Process Management (BPM) companies, Alvin helped define their go-to-market strategies and coached their teams on overall messaging and demo execution.
Learn more about how we can help improve your team’s demo performance
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